The confetti has settled. The game is over. And while the rest of America is still nursing their wings hangover, the smartest agents in Minnesota and Wisconsin are already running their sprint.

Here’s what most agents don’t understand: The two weeks after the Super Bowl represent the single most critical prep window of the entire year. Buyers aren’t casually browsing anymore, they’re financially qualified, they’re motivated, and they’re testing the market for value. By mid-March, the market hits full stride, and if your database and systems aren’t dialed in by then, you’re already three steps behind.

I’m challenging you to take the next 10 days and completely reset your operation for spring dominance. No half-measures. No “I’ll get to it later.” This is your window.

Let’s build the plan.

Why the Post-Super Bowl Window Is Non-Negotiable

The Super Bowl marks a psychological reset in consumer behavior. Tax season is starting, bonus checks are hitting accounts, and families who’ve been “thinking about it” since the holidays are now ready to act. According to market analysis, early spring buyers tend to be among the most financially qualified of the year, these aren’t tire-kickers.

Here’s the brutal truth: If you’re not organized now, you’ll spend April and May scrambling instead of closing. Your database becomes a liability instead of an asset. Your systems slow you down instead of speeding you up.

You cannot afford to waste this window.

The 10-Day Action Plan: Your Sprint Schedule

Break this into three phases. Each phase has specific outcomes. Don’t skip ahead. Don’t multitask. Execute in order.

Days 1-3: Database Deep Clean (The Foundation)

Start with your CRM. Every agent talks about their database, but how many of you have actually looked at it in the last 60 days?

Day 1: Audit and Segment

• Pull your full contact list and export to a spreadsheet
• Create five core segments: Hot Leads (contacted in last 30 days), Warm Sphere (6-12 months), Past Clients (closed deals), Cold Prospects (12+ months), Dead Ends (remove these)
• Tag each contact with their current status: Buyer, Seller, Investor, Referral Source, or Past Client
• Remove duplicates, bad emails, and anyone you honestly can’t remember

Day 2: Smart Plan Assignment

• Build or update your spring-specific Smart Plans in Command
• Assign Hot Leads to a 7-day high-touch nurture sequence
• Assign Warm Sphere to a monthly value-add campaign
• Assign Past Clients to a quarterly check-in with market updates

Day 3: The Phone Blitz

• Block 4 hours on your calendar (non-negotiable)
• Call your top 25 past clients with this script: “Hey [Name], it’s [Your Name] with Keller Williams. I’m touching base with my favorite clients before the spring market kicks off. Quick question, do you know anyone thinking about making a move this year? The inventory’s starting to shift and I want to make sure the people you care about get first access.”
• Track responses in a spreadsheet: Yes, Maybe, No, Voicemail
• Goal: 15-20 conversations minimum

Days 4-6: System Optimization (The Infrastructure)

Now that your database is clean, build the systems that will actually move these people forward.

Day 4: CRM Workflow Build

• Create a “Spring Buyer Consultation” workflow that auto-triggers when someone responds
• Set up automated text reminders for showings (most agents forget this)
• Build a “Hot Listing Coming Soon” campaign for your seller prospects
• Test every workflow by running yourself through it

Day 5: Content Calendar + Templates

• Draft 8 email templates for spring market scenarios: First-time buyer FAQ, Seller prep checklist, Market update, New listing alert, Open house invite, Buyer consultation offer, “Just Sold” announcement, Referral request
• Schedule social media posts for the next 30 days (use Canva or later.com)
• Prep your Minnesota/Wisconsin spring market insights: inventory levels, average DOM, interest rate trends

Day 6: Open House Machine

• Identify 3-5 listings you’ll host in March (yours or other agents’)
• Create your open house landing page with a lead capture form
• Design your sign-in sheet with mandatory fields: Name, Email, Phone, Pre-approved? (Y/N), Timeline to purchase
• Order yard signs, directional signs, and marketing materials now (don’t wait until the week before)

Days 7-10: Activation and Acceleration (The Launch)

You’ve cleaned the database. You’ve built the systems. Now activate them.

Day 7: Mass Market Update Campaign

• Send a personalized video or email to your entire database: “The Super Bowl is over: which means spring market is HERE. If you or anyone you know is thinking about buying or selling in the next 6 months, let’s talk this week. Inventory is still low, but buyer energy is picking up fast.”
• Include a single clear CTA: “Reply YES if you want a free market analysis” or “Click here to schedule a 15-minute buyer strategy call”
• Track open rates and responses

Day 8: Buyer Pre-Approval Push

• Text your Hot Leads: “Hey [Name]! Have you connected with a lender yet? I’ve got 3 incredible listings coming in the next two weeks, and I want to make sure you’re ready to move fast. Want me to intro you to my go-to lender?”
• Partner with 2-3 trusted lenders and create a co-marketing referral loop

Day 9: Listing Presentation Prep

• Update your seller presentation with fresh comparables
• Add a “Spring Market Strategy” slide showing why NOW is the time
• Rehearse your pricing conversation: don’t wing it
• Schedule 5 listing appointments for the next 14 days (even if they’re long shots)

Day 10: Accountability and Metrics Review

• Review your 10-day results: How many database contacts cleaned? How many conversations? How many appointments set?
• Set your March goals: Number of buyer consultations, listing appointments, closings
• Schedule your next sprint (I recommend a monthly cadence)
• Share your wins with your team or accountability group

Scripts That Actually Work

Stop overthinking your words. Use these proven scripts verbatim, then adjust based on your style.

Past Client Re-Engagement:
*”Hi [Name], it’s [Your Name]! I know it’s been a minute: I’m doing my spring check-ins with clients I actually enjoyed working with. Two quick things: One, are you still loving the house? And two, do you know anyone who’s even *thinking* about buying or selling? I’ve got some inventory that won’t hit the MLS for another week.”*

Warm Lead Text:
“Hey [Name]: just wanted to give you a heads-up. The spring market is officially heating up in [Your Area]. If you’re still thinking about making a move this year, let’s grab coffee this week. I’ve got some insights that could save you thousands.”

Cold Prospect Voicemail:
“Hi [Name], this is [Your Name] with Keller Williams. I’m reaching out because I have a few buyers actively looking in your neighborhood, and I wanted to check: any chance you’ve thought about selling in the next 6-12 months? If so, I’d love to show you what homes like yours are going for right now. My number is [XXX-XXX-XXXX]. Thanks!”

Your System Checklists: Don’t Skip These

CRM Hygiene Checklist:

• [ ] All contacts have a valid email address
• [ ] All contacts are tagged with a category (Buyer, Seller, Past Client, etc.)
• [ ] Smart Plans are active for Hot and Warm segments
• [ ] Duplicate contacts have been merged
• [ ] Dead/unresponsive contacts removed from active lists

Follow-Up System Checklist:

• [ ] Automated text reminders for showings are enabled
• [ ] Email drip campaigns are scheduled for next 30 days
• [ ] Voicemail follow-up tasks are set in CRM
• [ ] Social media is scheduled through end of March

Open House Prep Checklist:

• [ ] Target properties identified
• [ ] Landing page live with lead capture
• [ ] Sign-in sheets printed (physical + digital backup)
• [ ] Marketing materials ordered (flyers, business cards, yard signs)
• [ ] Post-open house follow-up sequence created in CRM

The Bottom Line: Spring Waits for No One

Most agents will wake up in mid-March, realize they’re unprepared, and spend the next 60 days playing catch-up. You’re not most agents.

The Post-Super Bowl Sprint isn’t about working harder: it’s about working smarter before the chaos hits. It’s about having systems that free you up to do what you do best: connect with people, solve problems, and close deals.

Ten days. That’s all you need to separate yourself from 90% of the competition.

Here’s your move: Block your calendar right now for Days 1-10. Commit to the plan. Execute daily. And if you need accountability, bring this to your next team meeting or join our weekly coaching calls.

Spring 2026 belongs to the agents who prep now. Make sure that’s you.