With Cindy Froid, and Teum Birgani

Keller Williams Lakes Luxury Department offers agents an exceptional gateway to the luxury real estate market, guided by insightful leaders like Cindy Froid (Regional Luxury Ambassador for North Central) and Teum Birgani (Luxury Liaison for KW Lakes Office). Their panel highlights the abundant resources, support, and networking opportunities available exclusively through the KW Luxury community.

Three Levels of KW Luxury

Keller Williams Luxury is defined not by price alone, but by mindset and brand presence. There are three pathways an agent can take to engage with the luxury division:

• Single Listing Agents: Any agent who lands a listing over $1 million can access a rich suite of complimentary resources via the KW Luxury website, including luxury-branded for-sale signs, stylish marketing collateral, listing syndication to major luxury real estate portals, and more. This standardization supports brand cohesion, a critical factor in luxury markets.
• Earn-In Agents: Those who close four luxury properties within two years unlock enhanced support. This status grants additional marketing tools, access to luxury referral features in KW Command, exclusive training events, and invites to mastermind and networking groups.
• Opt-In/Buy-In – Luxury Pro Membership: For $250/month, any agent can proactively join the KW Luxury Pro community, gaining access to exclusive networking events, advanced coaching, speaker series, and peer masterminds. This membership is ideal for agents aspiring to break into the high-end market—immersion and networking are emphasized as the best steps to begin building a luxury referral pipeline.

The Power of Networking

Cindy Froid shared earning over $200,000 in the last three years through referrals sourced from the KW Luxury community, underlining the tangible financial impact of active participation. Agents benefit from Keller Williams International’s vast reach, connecting with luxury specialists in over 60 countries. The platform offers tools to build a reputation at both local and national levels, giving members an opportunity to market properties worldwide via CRM integration.

Why Cohesive Branding Matters

One of KW Luxury’s unique strengths is allowing individual agents to build their own brand. While this fosters creativity and hyperlocal branding, it can obscure the company’s broader luxury reputation. Branded luxury signs and unified marketing materials available through KW Luxury help reinforce the collective brand and signal prestige to luxury clients; a key factor in winning high-value listings and client trust.

Local Office Success

The KW Lakes Office holds exclusive rights to sell premier developments, including historic projects like the Minneapolis Four Seasons and the new Mist Condominiums on Lake Minnetonka. These developments further cement KW Lakes’ reputation as the #2 luxury office in the Twin Cities, with over $100 million in YTD sales. The Mist offers luxury lakeside living modern condos with top-tier amenities, stunning views, and a vibrant, active community.

Online Resources and Events

KW Luxury’s online hub (communities.kw.com/community/kw-luxury/) is a goldmine for agents, offering:

• Private networking groups (Facebook, WhatsApp)
• Luxury branding guides and style templates
• MAPS Mastery Coaching, exclusive speaker series, and invite-only masterminds
• Event calendars for KW Luxury Symposium, Family Reunion, and Mega Camp—industry-leading networking events.

Conclusion

KW Luxury is more than a collection of powerful tools, it is a thriving community built on mindset, reputation, and strategic networking. Whether just starting out or scaling up, agents have multiple pathways to success. For those determined to break into or excel within the luxury market, connecting with leaders like Cindy Froid and Teum Birgani and leveraging Keller Williams’ extensive resources is the surest route to sustainable growth.

Explore more about Keller Williams Luxury and join the community at communities.kw.com/community/kw-luxury/ or reach out at luxury@kw.com to start your journey.