In real estate, your success is never about the market—it’s about your actions within it. No matter what’s happening in the Twin Cities housing market, opportunity exists for agents who are purposeful, learning-based, and focused on delivering extraordinary value to their clients.

Think Big, Act Purposefully

I’ve always said: what you focus on expands. Right now, inventory is tight, prices are leveling, and buyers are facing affordability challenges. Some agents will see obstacles. The best agents see an invitation to raise their game.

• Become the Local Economist: Know your data cold. Study the monthly market inventory, price trends, and every local ripple. Clients want expertise. When you become the knowledge broker for your area, trust follows—and so does business.
• Master the Models—Then Innovate: In every market, top agents follow proven models: lead generation, lead conversion, service delivery, and building a referral-based business. But in changing times, don’t be afraid to find creative solutions for your clients—especially around financing and negotiation.

Lead with Value—Always

• Educate Relentlessly: Today’s clients are hungry for guidance. Whether it’s explaining mortgage rates, crafting a winning offer, or prepping a home to sell, take the time to educate. An informed client becomes an empowered client—and a raving fan.
• Deliver Extraordinary Service: Average service in an average market leaves you behind. Double-down on customer service. Be radically responsive. Offer staging consults, top-tier marketing, digital tours, and regular market updates. Make yourself indispensable.

Build Relationships for Life

• Focus on Relationships, Not Just Transactions: The agents who thrive are those who play the long game. Stay in touch with clients and your database. Offer regular value—market insights, event invites, investment opportunities—even when they aren’t transacting.
• Leverage Technology, But Never Forget the Human Touch: Embrace the tools. Automate your marketing, use smart follow-up systems, host virtual tours. But remember that a call or a handwritten note can set you apart in ways no app ever will.

Embrace a Learning-Based Mindset

The market always shifts. Winners adapt. Study every day, seek mentors, model top agents, and never assume you know it all. The best investment you’ll ever make is in yourself.

In every market, some agents will grow and some will go. If you want to thrive, double down on your learning, lead with value, and fiercely protect and grow your relationships. Success is never accidental—it’s intentional.

Success leaves clues. Be purposeful. Be learning-based. Bring your best every day. That’s how you thrive now—and in any market that’s yet to come.